Welcome to the Diamond Mine
The gaming industry is competitive. You're fighting for a share of your patrons' wallets: their gaming spend, their entertainment spend, their vacation spend. And your casino or casino/resort is not their only choice by any stretch. How do you break through the clutter? How do you court them? How do you get them to act, to commit, to choose you? How do you find the right thing to offer them, at the right amount that entices them, while assuring they are profitable? How do you make them feel wanted by your property, appreciated, known, satisfied that they made the right choice? How do you create in them a longing to return?
They are your diamonds. Some are large, some smaller. But your greatest challenge is to capture a steady stream of them, bring them in, make them happy, and bring them back. To come to know them and they you, and then turn that initial thrill into a committed, long-term relationship.
Approach
Acquiring, developing and nurturing patrons profitably
Proprietary GCA Data
Intimate and total patron perspective you can't find anywhere else
Accolades
Our award-winning programs
The DiamondStream Approach — Acquiring, Developing and Nurturing Casino Patrons Profitably
Our goal is simple: realize the full potential of each patron for your casino.
Our approach is multifold:
- We start with a unique perspective on casino patron potential — a view into their total wallet, their current spend at your property, and the unrealized share of that wallet we believe your property can attain. We get our unique perspective by combining three different sets of data: data from you about your clients, data from GCA data which gives us more information on your clients’ behaviors (as well as that of other clients), and third-party data we append to give us further information and definition.
- We make those insights usable by transforming them into customer segmentation, customer value and customer response models; then, based on those models, we assign scores to individual casino patrons.
- We add our Best Practices Framework based on long experience in the casino industry and with the GCA data. We then apply those insights and help you design more effective micromarketing programs.
- Finally, we execute micromarketing programs that deliver exactly the right messages and offers at the right time. Testing and measuring, we optimize your media types, offer types and values, communications frequency, and creative assets. All in a multimedia, multi-touch effort that moves casino patrons to their potential for you.
Global Cash Access Data — Intimate and Total Casino Patron Perspective You Can’t Find Anywhere Else
DiamondStream is the only GCA (Global Cash Access) partner that allows your casino to understand what your most valuable patrons are doing when they're not at your property. We combine GCA data with your own to augment and enrich your customer data, in order to evaluate potential patron value, predict wallet share, and understand likely responses — again, at the individual patron level. So you’ll know more about how much they spend, what games they enjoy, how they spend when they’re not gaming, and more.
